We were born in 2018 by acquiring Punto-informatico.it and Telefonino.net, specialized information sites that were experiencing a decline in terms of users and monetization. After renewing the editorial line and technological infrastructure, the next step was the conception and validation of an innovative model for monetizing Web audiences.

Within two years, the sites returned to the top of their sector for Web audience, fueled by “tech and shopping enthusiast” users.

Starting in 2021, we launched a growth strategy through aggregations, culminating with the acquisition of HDnetwork, publisher of Hdblog.it, the most authoritative and visited Italian-language technology information site, at the beginning of 2024: a perfect example of organic audience with a strong propensity for online shopping.

We generate over 1.3 million orders per year, for sales exceeding 50 million euros annually on the e-commerce sites of our partner brands, through sending 20 million click-outs and with a Conversion Rate of 6.5%.

We do this by summarizing all phases of the traditional marketing funnel within engaging content accessible to our users in the form of news and insights.

For brands, in addition to receiving highly profiled users genuinely interested in purchasing on their site, we add performance planning modality, with commercial costs linked only to actual conversions received on their site.

All our production adopts a code of conduct to protect transparency toward users, which includes, in every content from which we might earn as an affiliate, the presence of a clear, concise, and unambiguous notice.

Through the synergy between our sales team and editorial teams, we conceive and create special projects, videos, and original quality branded content for brands. Thanks to a deep understanding of our audience and the availability of the greatest technology experts in the digital landscape, we are able to offer solutions that reflect the needs and objectives of each campaign.

Our philosophy provides complete support in all phases of the campaign: from ideation to content distribution. The tailor-made approach is the basis of each of our proposals in order to provide original solutions, effective projects, and help our clients achieve their communication objectives.